We live in a time of computer graphics. Almost everything we see in the world around us is perfectly straight lines and designs, which causes everything to kind of blend in together unless we focus on it. Our apparel is not just different than other apparel, it’s different than much of what we see in the world around us; and things that are different tend to catch our attention, even when we're not trying to focus on them.

Absolutely not. We are selling products, we choose to pray over everything we do. We
believe in the power of prayer, and we believe that praying over items, while they are being made, is a wonderful way of asking God to bless the person who will wear or own it. There is something special about prayer going into the crafting process that just makes stuff better.

No. We believe passive encouragement and evangelism is a part of God's plan, we are a part of it, any Christian can do it with any loud shirt, and to a lesser degree; shirts that are not as loud. We do believe our loud shirts are particularly suited for passive encouragement and evangelism because they are designed specifically for it, from the design itself to the method we use to make them.